Objectives:
1. Market a vibrant shopping & dining image of historic downtown Chelan.
Activities:
§ Develop a coupon book for distribution at resorts, hotels, etc.
§ Continue to list all downtown and partner events on website.
§ Explore ways to enhance www.historicchelan.org with Facebook, Twitter, etc.
§ Explore promotional opportunities “linked” to the Chelan Trolley
§ Explore new promotional events for 2011 (i.e., Mardi Gras, Cinco De Mayo, etc.)
2. Enhance successful HDCA special events.
Activities:
§ Continue to support monthly First Friday promotion.
§ Support existing shopping events (Garage-a-rama, Sidewalk Sales) and look for new opportunities such as the 2009 “Once in A Blue Moon” Sales Promotion
§ Expand Halloween Trick or Treat to include a sales promotion or contest
§ Enhance/Expand Hot Friday & Small Town Christmas promotions
§ Encourage more participation by merchants
3. Support downtown events coordinated by other organizations.
Activities:
§ Identify new opportunities with existing events (i.e., Winterfest, Car Shows, Top Dog Parade, and various boating and athletic events).
§ Earth Day Clean Up (Chelan Middle School) and Earth Day Fair (Recycling Group)
§ Explore partnership and assist Lake Chelan Arts Council with their proposed Fine Arts Fair on the third weekend of August.
§ Continue working with the Lake Chelan Nordic Club, USFS, and Echo Valley Ski Facility (LC Chamber & LCTPG) to promote Chelan as a winter recreation destination.
§ Continue cross promotions with local wineries such as “Red Wine and Chocolates” and other events (Chelan Nouveau, Crush, Spring/Fall Barrel Tasting)
§ Assist or partner with local growers and businesses to create a “Farm to Fork” dinner and possible fair in Riverwalk Park that promotes growing local & organic foods, etc.
